About Sky AdSmart
Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
Sky AdSmart and available channels
New to TV? Find out how Sky AdSmart has made TV available to all
Audience Selection
Sky AdSmart allows you to pick and choose from a range of households attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad.
In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data. To find out more about this option, please speak to your Sky Media representative or email us skyadsmart@sky.uk.
Success Stories
View all the campaign details and results from the brands that have used Sky AdSmart. From local and niche to national brands, there is plenty of information on the success and benefits realised through using Sky AdSmart.
FAQs
Find answers to some of the most frequently asked questions about our award winning technology including information for new to TV advertisers.
Get in touch
If you want to chat, email or just request more information about any of the Sky AdSmart offerings you can find all the details you need right here.