New To TV

If you have never made a TV ad before and are now considering it, you are not alone and we are here to help. With Sky AdSmart TV becomes available to all.

Thinkbox looks at benefits of advertising on TV

Thanks to Sky AdSmart, the power of TV advertising can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium business (SMEs) and location-specific advertisers.

This means that for many advertisers who previously deemed TV not part of their marketing mix, due to its mass market approach or cost, are now adding it to the blend or replacing their old methods of direct advertising all together.

So if you’ve never used TV before or made an ad –  and you want help along the way, you are not alone and we’re here to help.

Typical queries we get from new to TV advertisers

1) I have never made a TV ad before and don’t know where to start?

We recommend that you use a creative agency or commercial production company with previous TV experience as they will be able to guide you through the process of what needs to happen and when. They will write the script, produce and shoot the advert for you. There are over 2000 listed companies in the UK that could help. If you would like any help choosing an agency in your area please contact us on skyadsmart@bskyb.com.

2) Making a TV ad is too expensive though

Yes, historically making a TV advert was expensive, however new technologies can deliver quality at a fraction of the cost to meet your budget.

We have a range of high quality, low cost production companies that we can introduce you to.

3) Making a TV ad takes too long

We have clients currently using Sky AdSmart who took just 6-8 weeks from briefing a production company to getting on air.

4) The lead time between a TV ad and sale is too long for my business

Thinkbox’s TV + Online study, with the IAB (TV & Online: Better together), demonstrated that, for the most digitally enabled people, TV is often concurrently consumed with the laptop open and online. People are increasingly ready and able to use it to find out more or communicate about the content they are watching on TV, both programming or advertising content. There are many examples of TV leading directly to online search, comparison and purchase and strong evidence that, without TV, online activity would be less effective.  The journey from TV to purchase is now much shorter – even immediate – thanks to the internet.

Independent advice 

Thinkbox is the marketing body for commercial TV in the UK, in all its forms – broadcast, on-demand and interactive. Its shareholders are Channel 4, ITV, Sky Media, Turner Media Innovations and UKTV, who together represent over 90% of commercial TV advertising revenue through their owned and partner TV channels.  RTL Group and Virgin Media are Associate Members and Discovery Channel UK & STV also give direct financial support. Thinkbox works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

Thinkbox can give you lots of sound strategic planning advice in confidence and for free. Call them on 020 7630 2320 or email them at info@thinkbox.tv. You can also contact the TV sales teams directly for more creative ideas and executional help, including making a TV ad for you.

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